Continuing our articles on streaming as well as TV news, we take a look at what is next for the Streaming & TV industry in 2023 and beyond and we take a look at some interesting points and news updates as well as stories to keep an eye on for the rest of the year and beyond. With such an exciting and innovative industry – it’s always exciting to talk about updates in this industry and what the future may hold.
At The Aerial Man, we are the leading independent installer of TV aerials and Satellite dishes across Bristol and the South West. We also offer a wide range of additional services such as aerial or satellite installations for commercial properties and WiFi installation. To find out more about the services that we offer, get in touch using an online contact form on our website or call our team today!
The Issue & Solutions for Personalised Experiences
It’s estimated that $23b will be spent by the end of this year on original content and projects from streaming platforms. Recent productions such as Ryan Reynolds and Rob McElhinney’s ‘Welcome to Wrexham’ following their purchase of Wrexham football club is evidence that franchises and businesses can look to make personalised experiences as well as the classic ‘powerhouse’ production and streaming companies. This being said – the programme is available on a number of different platforms which shows that these shows may diversify from the major players in terms of unique productions.
But the personalised experience issue isn’t going away soon with content creators looking to desperately create more personalised programmes for their viewers. This is often a niche that YouTube and Twitch content creators plug as they are often to provide a much more personalised viewing experience and therefore attract more specific advertisers who are aligned with the very targeted audience that these creators attract with their content.
Faster Delivery on Projects & Reducing Budgets
Netflix, Disney+ & Amazon have made eye-watering investments into a number of different projects with the project being the biggest that comes to mind in recent times is Lord of the Rings The Rings of Power which was expected to surpass a $1b budget in 2022. Tech Advisor said in September 2022 that this figure stood roughly at $715b. This is a huge amount in terms of the projects which has led other streaming providers to look at faster delivery on projects and reducing budgets on projects. Monetization needs to start as soon as possible for companies to make a return on their investments which falls again into the issues we discussed regarding personalisation.
Will AI & VFX Have an Effect on Streaming in the Future?
VFX for creators is expensive and the fact that there is more competition to make the next big shows or films means that this will continue to be an active cost for companies in the streaming world in the future. AI has been a hot topic currently and there is no doubt that AI could have a huge impact on editing, production and the way in which shows are created and filmed. Visual effects could also be combined with AI to enhance this further and reduce the costs involved with generating specific effects.
At The Aerial Man, we are the leading independent installer of TV aerials and Satellite dishes across Bristol and the South West. We also offer a wide range of additional services such as aerial or satellite installations for commercial properties and WiFi installation. To find out more about the services that we offer, get in touch using an online contact form on our website or call our team today!
